The film, entitled « Always Faithful », showcases the brand's signature style and pays tribute to three cities that have inspired Wasted collections throughout the years - Paris, Manchester and New York - blending iconic references from music, skateboard and cinema. « Always Faithful » is a celebration of the creative, rebellious spirit of the 80's and 90's and features Wasted pro skaters and crew from all around the world with bold and nonchalant silhouettes infused with vintage and streetwear aesthetic.

Founded in 2012 by Johann Liebel and Xiang Fang Ye, Wasted Paris has gained a reputation for pushing the boundaries of traditional streetwear. At the heart of the brand lies a deep connection to skate culture and youth movements, which serves as a major source of inspiration for Wasted unique style. This connection is expertly translated into their collections, which are widely recognized for their eye-catching designs and bold graphic prints. By creating a community of like-minded individuals who are passionate about self-expression and creativity, Wasted has become more than just a clothing brand – it's a movement.