WASTED PARIS

WASTED x SOLOVAIR

For the first time in fourteen years, Wasted Paris steps into footwear. 

And it does so by going straight to the source.


Since 1881, in the small Northamptonshire village of Wollaston, a shoemaker has been quietly perfecting the same craft. 

Solovair, born out of a cooperative founded by five local men known as "the Duffers", has spent over a century building shoes the hard way: Goodyear-welted, stitched by hand, made to outlast trends entirely. It's the kind of heritage that isn't manufactured for a marketing deck. 


That history is exactly why Wasted came looking.

The result is a single, uncompromising silhouette: smooth black hi-shine leather, a robust commando sole, and Goodyear welt construction built to be resoled, not replaced. On paper, a classic British derby. In practice, taken apart and put back together with Wasted's own instincts.

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That's where the disruption comes in. Stitched across the leather, an all-black Union Jack,  stripped of colour, rebuilt in panels, cuts through the shoe's formality. 

A direct nod to the bootleg flag derbies and reworked combat boots once found around Camden: shoes customized by the people who wore them until they became something else entirely.

To bring it to life, the team shot the campaign film, Lost & Found, on location in England,a quiet, unsettled piece of storytelling that mirrors what the shoe itself is doing: taking something rooted and fixed, and letting it move.


That's the idea underneath all of this. 

Tradition doesn't stay still: it gets picked up, reworked, worn down, and comes out the other side as something else entirely.

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